Updated: Mar 6, 2020
Did you know that around 46% of small business owners don’t have a website? Are you one of them? You may have wondered if you truly have the time, skill, or money to produce something that you may not even think is worth it. But let me tell you, having a website is so worth it! Here are 4 reasons why:
Control is very important in a small business, and a website can be a gateway to more management and authority over the content you have. Other platforms like Facebook and Instagram should not be relied on completely, as the algorithms and rules are constantly changing, meaning something that’s working now may not work in the future. Just like Vine disappeared in a day, there is always the chance these platforms could disappear tomorrow! You need something to rely on. When you have a website and domain, you can own and manage the content that everyone sees, displaying your work, your process, your material professionally and neatly. A website is also a platform where you can infuse your personality the way YOU want to represent it. It is a way to assert your brand and create a layout that truly coincides with who you are and what you believe in.
This is one of the main reasons you should start looking at investing in a website as soon as possible. Having a website automatically establishes a heightened web presence that clients look for in a business. While having a website is better than none at all, it is very important that all the links work, there are no typos, and it is up-to-date. If you are going to create a website, it needs to be one that is informative, yet simple to navigate. If you haven a poorly created or outdated website, then you may want to take it down for a while as you work to make it functional. Don’t feel like it has to be perfect, however, find that right balance between informative, clean, and professional.
It is no secret that small businesses are popping up everywhere in Utah. In fact, According to the SBA (Small Business Administration) 99.3% of Utah's businesses are defined as small businesses. That means there is a lot of competition everywhere. Having a neat and easy to navigate website will set you apart from the competition. It will give you an advantage that will draw people towards what you offer. For example, if you have an impressive website and your competitor does not, or even if yours just functions better, you will be one step ahead of your competition just from having gone the extra mile.
Capacity for Growth
Creating a website unlocks a capacity for growth. It gives you the chance to show up on a local searches when people are googling a specific service or product. When a website has certain keywords that relate to your business industry, it makes your website more searchable. It will start to show up more frequently on google searches, meaning more potential customers. Having a website means that you are being proactive in all things business, and you have a higher likelihood of showing up on someone’s google search.
In general, having a well-maintained website gives small business owners an opportunity to expand their reach and establish their credibility. It is an investment that you will not regret as you work towards growing and expanding your client base in the world of entrepreneurship!
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